Branding
Logo Design
Web Design

Project Scope

Adobe XD
Illustrator
InDesign

Tools

Timeframe

Spring 2025

As part of my internship, I joined the Austrian GT project at a very early stage – just as the brand was being established. It was a unique opportunity to work on both the visual identity and digital presence of a completely new motorsport series. Beyond creating strong aesthetics, our goal was to design a user experience that captures the energy and precision of racing while remaining intuitive and accessible for a diverse audience.

Brand & Web Design for a New Racing Series

Austrian GT

THE CHALLENGE

As a new player in the motorsport world, Austrian GT needed a bold, coherent identity that could stand out and gain recognition from the start. The challenge was to create a brand and digital presence that captured the excitement of racing – while feeling professional, premium, and future-oriented.

Approach & Process

We kicked off the project with a thorough research phase –analyzing motorsport platforms, audiences, and user expectations. From these insights, I developed a clear sitemap and user flows to define the digital structure.
Alongside this, I created the visual identity for Austrian GT –
a bold, high-impact branding system designed to reflect the precision, adrenaline, and team spirit of the sport. The brand was then translated into a cohesive UI design through wireframes and prototypes, ensuring usability and consistency across all digital touchpoints.